Job Title: Head of Ecommerce - TT shop (FMCG)
Position Type: FTE
Location: Los Angeles, California, United States
Salary Range: USD $ 100000-200000
Job ID#: 154323
The Role:
We are hiring a Head of Health Industry to oversee the entire Health vertical on TikTok Shop. This leader will be responsible for revenue growth, campaign excellence, client strategy, and cross-functional orchestration across all Health accounts. You will directly manage Project Directors, Specialists, and cross-team pods, while driving the industry playbook, category partnerships, and long-term business growth.
What You'll Do:
Own P&L for Health Industry: set quarterly/annual GMV targets, contribution margin goals, and ensure disciplined budget allocation
Oversee all campaigns: review and guide campaign strategies, calendars, promotions, and creator/affiliate activations across all Health clients
Build & scale industry playbooks: establish best practices for assortment, pricing, incentives, compliance, and creator partnerships specific to Health
Lead client strategy: participate in executive-level client meetings, ensure renewal/upsell opportunities, and provide category insights
Drive creator ecosystem growth: design industry-wide pipelines, incentive models, and long-term partnerships with top Health creators & KOLs
Cross-functional orchestration: align logistics, finance, legal, and operations to ensure smooth execution and risk mitigation
Talent management: coach Project Directors and Specialists, set KPIs, develop SOPs, and ensure scalable operations with high quality standards
Category partnership: liaise with TikTok Shop category managers, platforms, and external stakeholders to shape co-marketing and incubation programs
Market intelligence: analyze category trends, competitor benchmarks, and industry shifts to inform positioning and growth strategy
What You'll Bring:
57 years of leadership experience in e-commerce, digital marketing, or creator/influencer economy, with strong exposure to the Health category
Proven track record of owning P&L responsibility (revenue + margin) and driving sustainable business growth
Deep understanding of TikTok Shop or similar platforms (Amazon, Shopify, live commerce ecosystems)
Strong leadership and talent development skills: able to manage managers and build high-performing teams
Exceptional communication and client management skills, comfortable at C-level presentations and negotiations
Analytical and strategic thinker; hands-on with data dashboards, funnel analysis, and performance optimization
Nice to have: prior agency experience, marketplace compliance knowledge, bilingual ability (Mandarin or Spanish)
Success Metrics You'll Own:
Quarterly GMV & contribution margin (Health vertical)
Client renewal rate & upsell volume
Campaign ROI & creator retention
Launch velocity & category market share on TikTok Shop
Team performance and retention
Employment Benefits:
Competitive base salary + performance-based bonus structure
Comprehensive health, dental, and vision insurance
401(k) with company matching
Flexible PTO and professional development opportunities
Dynamic, fast-paced startup environment with growth opportunities
About Us:
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at
Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.
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